Productivity Saas
Ship copy as fast as your features
Your tool doesn't need another "all-in-one workspace where teams collaborate seamlessly" headline. It needs copy that makes buyers stop their 47-tab comparison shopping and actually pay attention.
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Here’s what you’re up against…
Your buyer has already demo'd 6 tools this week.
The IT team is exhausted from integrating one more dashboard
The CFO is questioning why they need you when they already have Microsoft.
And everyone (literally everyone) is claiming to be “the future of work."
Meanwhile, you're sitting on genuinely innovative features, watching inferior competitors win deals because their messaging is clearer. Or worse, losing to "let's just stick with what we have" because you sound exactly like what they already have.
Sound familiar? Let's fix that.
The sea of sameness is real, and it’s killing your conversion
Every productivity tool sounds the same:
Transform how teams work
All-in-one workspace
Seamless collaboration
Your buyers are exhausted by transformation. They just want to ship the client project without 19 update meetings. Find that crucial Slack message without scrolling for 20 minutes. Close their laptop before 7 pm.
The tools that win don't promise revolution. They promise Tuesday will suck less. And they explain it in words that actually mean something.
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Why productivity tools fail the “so what” test
You say…
“AI-powered insights for smarter workflows"
“All your work in one place"
“Built for modern teams"
They think…
“So what? How does this help me ship faster?"
“So what? I already have 5 ‘one places'"
“So what? As opposed to ancient teams?"
Your features are probably brilliant. Your UX is likely clean. Your integration list is definitely impressive. But none of that matters if your message sounds like everyone else's LinkedIn ad.
What actually makes productivity SaaS buyers pull the trigger
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They buy when you solve their 4pm Friday problem
Not their theoretical workflow optimization opportunity. Their actual, specific, hair-on-fire problem. Like when the client wants “just one small change" that requires updating 17 different documents. That problem.
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They buy when switching seems easier than suffering
The pain of change is real. New tools mean new training, new workflows, and new complaints from that one guy who hates change. Your copy needs to make staying put feel more painful than switching.
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They buy when you speak IT and end-user fluently
IT cares about security, integration, and not becoming technical debt. Users care about not having to remember another login. Your messaging needs to reassure both without boring either.
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They buy when the ROI is obvious, not optimal
“387% productivity improvement" means nothing. "Finish your quarterly planning in 3 days instead of 3 weeks" means everything.
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Denny De Lima Cushing,
Marketing Director @ Chassi
Rebecca created a series of case studies that became a cornerstone of our strategy. Her research and storytelling transformed a dry topic into a captivating and insightful piece that resonated with our audience.
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Package 1
The Essentials
Get crafted customer stories to showcase your impact
Need to put your customer wins front and center? This package takes your client wins and turns them into polished case studies that shine a light on your impact.
What’s included
30-minute discovery
A quick call to align on your goals, target audience, and key outcomes.Customer interview
One interview with your client that digs deep into their experiences to bring out the best insights.A written case study
A written case study focusing on results that speak directly to your audience.3 social posts
Three written social posts for LinkedIn to amplify your success.
Starting at $1,500
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Package 2
The Deep Dive
Uncover and amplify your best customer stories
Not sure which customer stories will resonate most with your audience? Let’s spark some creativity.
This package is all about uncovering your best stories, crafting them into relatable narratives, and ensuring they get seen.
What’s included
Strategy session
A 60-minute video call diving into your customer relationships to find the stories that align with your business goals and speak to your prospects.Case study creation
A compelling case study that highlights real-world transformations, complete with human-centered storytelling and quantifiable results.Distribution assets
Three social posts and 2 custom sales pieces (e.g., a slide for your sales deck or one-sheeter)—everything needed to ensure your success stories are shared with impact.Editorial calendar
A distribution plan to help you roll out your case studies and supplemental assets effectively.
Starting at $2,750
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Package 3
The Growth Partnership
End-to-end storytelling for maximum impact
Looking for an all-in-one solution to elevate your brand? This comprehensive retainer amplifies your customer success—turning insights into impact and making your best wins the centerpiece of your marketing strategy.
From discovery to distribution, this package delivers an ongoing stream of trust-building content that drives results and keeps your audience engaged.
What’s included
Strategy workshop
A once-a-month session to uncover your strongest customer stories.Gap analysis & pillar planning
I’ll review your existing content to identify opportunities and create 3–5 content pillars that guide your storytelling.Case study creation
I’ll craft 2 written case studies a month packed with data-backed results and relatable narratives.Distribution assets
Each case study will come with 4 supporting social posts and 2 custom sales pieces.Editorial calendar
A three-month calendar with a detailed distribution strategy to make sure your stories land in front of the right people.Signature case study template
A repeatable template for case studies, including key components like headlines, data points, and takeaways.Customer success playbook
A personalized playbook developed to guide your team on gathering, structuring, and presenting customer stories.Editorial & distribution calendar
A three-month editorial and distribution plan to help you roll out your case studies effectively.
Starting at $6,500/month
3-month minimum engagement
Pick your perfect case study package
The Essentials
$1,500
30-minute discovery
1-hour customer interview
1 written case study
3 written social posts
The Deep Dive
$2,750
60-minute strategy workshop
1-hour customer interview
1 written case study
3 written social posts
2 custom sales pieces
Editorial calendar
The Growth
Partnership
$6,500/mo*
Once-a-month strategy workshop
Gap-analysis & pillar planning
2 written case studies a month
8 written social posts
4 custom sales pieces
Signature case study template
Editorial calendar
Personalized customer success playbook
*3-month minimum engagement
The best part? You can showcase your customer success content wherever your prospects are!
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On your website
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In your sales deck
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On social media
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As a lead magnet
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In testimonials
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Repurposed into blog posts
See what we can do with case studies
Frequently asked questions
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Case studies are stories about your customers’ success using your product or service.
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Case studies are one of the most effective tools for building customer trust. They show how your product or service works and the tangible results it produces.
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Any business can benefit from case studies, but they’re especially powerful for B2B companies that sell complex, high-value services and those with long sales cycles.
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Yes! If you choose a package that includes distribution, I’ll help get your case studies in front of the right people. This might include creating social media posts, publishing them on your website, or crafting sales-focused versions.
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Case studies can help with SEO, but they also impact several areas of your business. Track ROI by monitoring metrics like lead quality, sales team usage, and website traffic.