Origin is an all-in-one financial planning platform. Employers enroll in the benefits platform to help employees understand their benefits, including equity compensation, company shares, and retirement funds.
As a financial SaaS business, they’re selling to two audiences:
The buyers: HR or startup founders
The users: Employees
While working with Origin, I produced copy and content that spoke to both audiences.
This short email campaign focused on nurturing prospects after they downloaded an e-book on equity compensation.
The campaign launched, however I’m sharing with you the copy-only drafts.
Like what you see? Don’t be afraid to start a conversation.
